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Jul 10, 2009 
“My business will break me!” my friend, Jim, moaned.
“How so?” I asked, genuinely curious. Jim has a business called ‘Eco Deliveries’. He has a team of bikers running around the city, delivering packages. They’re called Eco deliverers because they make deliveries without polluting the environment, but I could sense that doesn’t have anything to do with his problem.
“I believe in my business, but these days, it seems to me I’m the only one who does. Customers aren’t exactly beating a path to my door!”
“Do people know Eco Deliveriers exist?”
“Of course!” He looked at me incredulously, as if I’d grown an extra eyebrow. “Man, how could they not? I advertised in the yellow pages and had the guys put up posters.”
“Hookay, but what about online?”
“Well, I have a website.”
“Annnnnd?”
And, nothing. The long and short of it is that aside from advertising in the Yellow Pages and putting up posters, Jim hasn’t done anything to promote business online which is unfortunate because off the top of my head, I could easy think of 10 ways for him to do it without spending a thing!
- Google Coupons. Sure, Eco Deliveries isn’t a major player yet but who says Jim can’t offer coupons? Coupons bring in new customers and at the same time, remind his existing customers there are many great reasons for them to use Eco D’s services. Jim can use Google’s free coupon tool to put his coupons on local searches.
- Google Local. Here’s how Google Local works. You create an account and then put in your company’s name, phone number, address, and website. You’ll have to verify this information va phone call or postacard. After a few weeks, you’ll get a listing – by map – of your company name or town and industry!
- Yahoo Local. People and businesses can get listed for free in Yahoo Local.
- YellowPages.com. Jim’s used this, I know, but I’m including this in case some of you aren’t. While not entirely for free, YellowPages offers basic listings for freee.
- Blog Promotion Tools. Help your website gain exposure, readers, and visitors, and subscribers by using mybloglog and Technorati.
- Free Directory Ads. Visit BOTW.org for 60 days of free advertising listing.
- Squidoo. On Squidoo, anyone can create a lens that talks about products or services that customers can avail of.
Of course, this list of ways to promote business online is far from complete. However, it should be enough to point entrepreneurs like my friend Jim in the right direction. How about you? What strategies are you using to promote business online?
If you want more information on how to promote business online and don’t want to wait another second, click here to unveil the secrets today!
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