I have been marketing on the web for some time now. And, while I’m definitely no old fossil, my years online have made friends and family look up to me as an “Internet guru”.

My cousin, Jenny, will be the first to disabuse you of the idea that “Internet guru” could mean I’m someone important. “Don’t believe the old folks,” she’d tell friends. “Internet guru just means he can hook up a computer, set up a website, and know how to search using Google.”

So okay, yes, I’d be the first to admit it doesn’t take much to impress the people around me. But, since I am the “guru”, where do I find help when I need it? Who do I go to? Who is the guru’s guru?

If I want to find Internet marketing help, I need to find someone whose knowledge is a little more specific than mine. Yes, I can put a computer together, I can put a website together, and I can even put an online marketing campaign together, but if I want to build my business so that is stronger, more profitable, and easier to run, then I would go to someone else, rather than start from scratch.

At some point in everyone’s online business, they have to transition from hobby to business and that is when you need to go looking for Internet marketing help.

• Find someone whose knowledge base is different than yours. After all, you don’t want to pick the brain of someone who knows what you do already.

• Ensure that the Internet marketing help you find is given without strings attached. Make sure that the information is genuine and not provided with some kind of spin.

• Pass that knowledge on! Whatever you learn is yours to pass on to the next generation of marketers. By becoming respected in the online community, you will only build your own reputation.

The Internet is constantly changing and no matter how smart you are today, you could fall behind tomorrow. Keep on top of all changes in technology, no matter how foreign or ridiculous they may seem to you, ask for help when you need it and you will stay at the forefront of the marketing world.

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